PART 2 - Interviewing Jay Downton, he discusses the impact of COVID on his businesses - how he dealt with losing 80-90% of his business Oilers Nation and what they did to survive it. He also gets raw about when he
[1:11] Hockey is coming back!
[5:03] The Human Impact
[7:21] The Authentic Canadian Experience
[10:00] Building multiple lines of business, brands & partnerships in Edmonton
[16:10] Figuring out how to navigate COVID
[18:25] The YEG Hustle - Edmonton's Entrepreneur Collective (How & Why it all started)
[26:01] COVID - It's not your fault, you didn't do anything wrong
[29:00] How Jay wants to be remembered.
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"The Human impact of having hockey back is huge."
"Our audience wants to support us."
"When we look back and people ask what you did to pivot we are going to say we launched a beer."
"I use fear as a motivator."
"Sometimes you just gotta push through the shit to unlock the good."
"You can never underestimate the power of giving."